WordPress Excerpt Seo Tips

Wordpress blogs have duplicate content issues, and one of them is allowing reading the same content on both the posts, index page, archives and categories pages. To avoid search engine penalty it is important to optimize your Wordpress using Wordpress excerpt so that duplication will be avoided.

Instead of duplicating the whole content, you may use just an excerpt in the index, archives and categories pages. The WordPress displays the excerpt of the current post with [...] at the end, which is not a "read more" link. If you do not provide an explicit excerpt to a post (in the post editor's optional excerpt field), the first 55 words of the post's content are used.

To use Wordpress excerpt function, you may replace the_content() tag with the_excerpt() when on archive (tested by is_archive()) and category (is_category()) pages and index (is_home()) page in WordPress themes.

Now that you are in the correct section, locate the following piece of code:

<div class="entry">
<?php the_content('Read the rest of this entry &raquo;'); ?>
</div>

You are going to replace that entire piece of code with the following:

<div class="entry">
 <?php if(is_category() || is_archive() || is_home() ) {
  the_excerpt();
 } else {
  the_content('Read the rest of this entry &raquo;');
 } ?>
</div>

Of course, this example uses the WordPress default template, but the same code can be used on most any template if you find the index.php or main index page and the spot where <?php the_content(); ?> is in the code.

Top Ten WordPress SEO Tips

There is a lot of amazing SEO power built into WordPress. Unfortunately it does not all come by default, and you might not know what is best when it comes to templates and options. Follow these simple rules for search engine optimization and your blog will rank much higher in Search Engines.

1. Optimize WordPress Permalinks

The most search-engine friendly permalink MUST includes the post title (%postname%) in the link,having keywords in your URL is an absolute must, In your WP admin panel, click on the "Options" tab, then the "Permalinks" sub-tab, and choose the option just below the "Default" permalink option. My suggest permalink structure is /%year%/%monthnum%/%postname%/ or /%year%/%monthnum%/%postname%.html .

2. Optimize WordPress Post Titles

The post title is the most important part of the blog post for many reasons. From your reader's perspective, a descriptive and compelling title helps them decide if your post is worth reading or not. From an SEO perspective, think about the keywords or phrases people might type into a search box to find your post, and use those words or phrases in your post title.

3. Optimize WordPress Page Titles

According to most SEO experts, the page title tag is one of the most important tags on your page. In most WP themes, you'll find the page title tag in the Header Template, and the default version ususally looks very poor SEO. I suggest you to use a WordPress plugin so call "All in One SEO Pack" to fix that problem.

4. Optimize WordPress robots.txt

The robots.txt file is used to instruct search engine robots about what pages on your website should be crawled and consequently indexed. Most websites have files and folders that are not relevant for search engines (like images or admin files) therefore creating a robots.txt file can actually improve your website indexation. Here is an SEO optimized WordPress robots.txt file.

User-agent: *
Disallow: /wp-
Disallow: /feed/
Disallow: /comments/feed
Disallow: /trackback/

5. Use Google Sitemaps Plugin

Google Sitemaps is an easy way for you to submit all your URLs to the Google index and get detailed reports about the visibility of your pages on Google. WordPress user Arne Brachold has made the sitemap creation and submission process fairly simple with his Google Sitemap plugin. This plugin will create a sitemap for you and submit it to Google.

6. Use Wordpress Anti-SPAM Plugin

Akismet is the best automated spam killer that actually gets better as it learns from the whole community marking new spam comments as spam.

7. Use Related Posts

Amaury BALMER's Simple Tags plugin is a perfect tool to manage perfeclty your WP 2.3 tags, which can show related posts on your post and rss feed. Not only does it enhance your blog's usability, but it also helps create a dense link structure throughout your site, which makes it easier for the search engine spiders to find and index older blog posts.

8. Use Ping services

Use the Update service function, to inform tracking services that you have updated your weblog. By default, Wordpress pings rpc.pingomatic.com, which is good (if you don’t want to change this, you don’t have to).

9. Make your content searchable

Make sure your navigation bar is present on all pages of your blog. Your previous posts or atleast the popular ones should be linked to all pages so they get spidered easily.

10. Update your blog frequently

Update your blog frequently using all the rules mentioned above and your blog will surely get top rankings in a short time.

If you have further SEO tips for WordPress blogs, I’d love to hear about them in the comments.

WordPress Robots.txt For SEO

The robots.txt file is used to instruct search engine robots about what pages on your website should be crawled and consequently indexed. Most websites have files and folders that are not relevant for search engines (like images or admin files) therefore creating a robots.txt file can actually improve your website indexation.

Implementing an effective SEO robots.txt file for WordPress will help your blog to rank higher in Search Engines, receive higher paying relevant Ads, and increase your blog traffic.

Here is my robots.txt files, which can further protect WordPress from this duplicate content issue.

User-agent: *
Disallow: /wp-
Disallow: /feed/
Disallow: /trackback/
Disallow: /comments/feed/
Disallow: /page/
Disallow: /comments/

After you created the robots.txt file just upload it to your root directory and you are done!